The term ‘Fashion’ refers to a popular style or practice, especially in clothing, footwear, accessories, makeup etc. It refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behavior.
Fashion has indeed become an integral part of our film industry. The audience follows what their favorite stars wear in movies, events etc. Indian cinema has completed 100 glorifying years and with this span of time tremendous change has been brought about in the stream of fashion. But one thing remains same.
In the early 1960s we have seen Bollywood actors following fashion trends that were quite traditional as well as ethical whereas now in 2013 we can also see the same flow. Today Indian culture, ethical values are beautifully depicted in Hindi films.
Movies are about escapism. However, whereas fashion celebrates clothes as an art form in themselves, costumes take on a different meaning in the context of a film – they play a supporting role to the plot and often take on a deeper meaning, used to transmit key messages and moods.
Therefore, fashion designers love associations with films because it gives their clothes wider cultural significance. Some films have a lasting impact on the fashion world and serve as perennial inspiration no matter what the season or current trends. Movies are a constant source of visual inspiration thereby promotes fashion in true sense.
Sareez wants to depict the fashion in “Filmy Fashion Funda” contest with “Get the Look” concept where you can easily correlate the current fashion with our Bollywood outfits…
Fashion lovers should take a look at our exquisite Diva look and enjoy the taste of fashion.