The Folklore in Lakme Fashion Week.
Lakmé Fashion Week (LFW) is a joint venture organized by Lakme, the No.1 cosmetics and beauty brand in India and IMG Fashion, global leader in the management and production of fashion weeks and designer fashion events. Lakme Fashion Week has been conjured up and created with a vision to redefine the future of fashion and integrate India into the international fashion world. Lakme Fashion Week is organized twice annually.
Grand Hyatt Mumbai Hotel is in the centre of Mumbai (Bombay), India where this prestigious show is being showcased twice every year. The set on 12 acres of landscaped gardens and water features. Located just ten minutes from Mumbai’s domestic airport and 20 minutes from the international airport, the hotel is in close proximity to Bandra-Kurla complex, Mumbai’s rapidly developing business district.
The ‘No.1 and specialist in the beauty industry, Lakmé innovates to offer a wide range of, high quality colour cosmetics, skincare products, and beauty salons. In addition to Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house of international brand. Combining international cosmetics technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Beauty Salons.
IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events features Lakmé Fashion Week located in the heart of Mumbai as well as Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia’s Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto.
With the outlook to redefine the Indian fashion, Indian Fashion Designers have taken steps to create the Indian outfit in their own unique ways without being biased. Keeping in mind the culture designers have crafted the dress with the fusion of contemporary and tradition. The exteriors are inspired by the myriad of simple visual forms in our everyday lives. And, the final product is an interplay of earthy texture and colour, a kiss of fresh simplicity that restores balance in the otherwise chaotic dance of today’s universe. The colours are a combination of soft, shaded pastels, bright solid pastels, traditional jeweled shades. Shades of traditional golden with heavy embroidery sets an unique example of the custom of India. Sticking to the culture of this Indian outfit the pallu of the saree is specially designed in handwork, sequences, patchwork, chikan work and many more. The grace and beauty is looked up to with utmost care.
Unusual fabrics, texturing and detailing, ‘fusion’ of styles ‘patch-worked’ with gorgeous embellishments in a vibrant eclectic colour palette to make the feeling of going back to the ancient and medieval ages. Sabyasachi Mukherjee describes his own collections as ‘an International styling with an Indian soul’. He has been the trend setter with his extra ordinary talent of mixing the colour, texture, still keeping the customs diversified India.
Lakme Fashion Week have witnessed number of designers showcasing their work where by enhancing their talent and opening a new door to create again. Manish Malhotra, Ritu Kumar, Neeta Lulla, Sabyasachi Mukherjee are the eminent designers who have created a mark and has helped fashion reach the zenith with Lakme Fashion Week.
Satya Paul’s evolution from a quintessential Indian designer saree label to a global brand for international couture is rested upon its inherent value of practical response to the entire universe it operates in and not just the fashion world.
The fluid form, flamboyant use of colors and experimental dash are the key-defining elements that render the label a creative freedom to create the works of art and not just fashion garments.
Lakme Fashion Week have even helped new talent to grow like santanu-nikhil, rocky S, kollol dutta and many more.
The understated appeal of their design aesthetic goes beyond the here and now into a realm of pure classicism. While keeping the handwriting essentially subtle with Indian monochromatic tones, the language is most definitely contemporary and silhouette centric. Blacks and whites, pastel shades of gold and beiges teamed with vintage colors like fiery reds, flirty deep pinks, rich emerald greens, and deep chocolates and coppers have in fact become a strong color palette signature of Shantanu & Nikhil.
Bipasa basu show casing the talent of rocky S,traditional yet modern,trendy yet beautiful lemon sari..