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Ritu Kumar is a versatile gift in Indian Fashion Industry. Indian fashion is synonymous to Ritu Kumar. She is one of the leading designer diva who has created magnificent contemporary designs with her unique creativity keeping in priority the ancient tradition of India. The wardrobe consist of of swimwear, eveningwear, and traditional Indian wear, specially the bridal outfit of sarees and lehengas, casual wear. She is the perfect combination of style, tradition and dignity. Which wholly reflect in her design too. She was the designers of the gowns and dress of the three winning Miss India.

Ritu Kumar began her career with hand block printers and two tables in a small village near kolkata, and in the last 28 years, sheer perseverance, hardwork and love for the work have helped to produce some of India’s most finest attire and accessories. She belives that everything established on good visual designs can move across all borders whether they are geographical, cultural, and historical. Ritu Kumar also shares her experience of the fact that handmade or boutique designs and sequences are more elegant than the machine made pieces. Handwork is far better because these works are done with extreme care and concern keeping in mind the culture. Under the brand name ‘Ritu’, in the late 60s she was the first woman to introduce the boutique culture in India. She distinctively holds the status of a believer of the heritage in the Indian fashion industry, and she has successfully blend the thread of traditionalism and modernity.

With the depth in the art of traditional craft Ritu Kumar has won the heart of many Indians specially the bride. Ritu Kumar’s forte is traditional Indian clothes – bridal attire in particular on the rich Indian heritage of textile and embroidery and remains classics of all time. Timeless elegance in the wedding day is the secret demand of every woman. Thus wearing a ritu kumar’s creation is the dream of every bride on their very special day.. Ritu Kumar has kept in mind these brides and has created elegant outfit each and every time. Ritu has fostered a unique and unparalleled style of her own which includes ancient Indian handicrafts such as zardozi, bandhani and chikan work and she combines them with a contemporary flair to create spectacular outfits. Each outfit is designed with zari embroidery, embellishments and thread work. Sarees are the best attire in the fashion world. Work over a saree has a variety. Sarees are the part of the vast and vivid collection exclusively created by Ritu Kumar; the saree designs have the distinct touch of genius designer Ritu Kumar. Cholis are the important part of the bridal outfit. Keeping in mind the tradition and elegance it is designed in modern trend. Combining and contrasting colour of the specially designed cholis add grace to the bridal outfit which is the uniqueness of Ritu Kumar.

Not only sarees Ritu Kumar has innumerable variety of bridal collection in lehenga cholis. Traditional lehengas, salwar kurtas with light, muted colours like cream with heavy golden embroidery work and on to darker shades like black, green, purple, magenta. Designed in bright and soft hues and colours and mixing it in a right proportion has helped Ritu Kumar to earn a prestigious name in the fashion fraternity.

Lakme fashion week(LFW),Kolkata Fashion Week(KFW) has witnessed the beauty and grace of the collection of ritu kumar. She has even taken the Indian fashion specially the traditional and bridal outfit internationally and has been acclaimed successfully.