In the world of Indian Fashion Ritu Beri’s name is one which spells brilliance and success all at once. She is undoubtedly a rare combination of beauty with intellect along with a healthy dose of creativity that has made her a well known name in India as well as abroad. Her name is one which is synonymous with high end fashion catering to all occasions.
One of the most fantastic designers of our time, Ritu Beri is famous for her use of block prints and intricate motifs in her brand of designer wear sarees. Her stunning designs are a big hit with fashionable women who yearn to be draped in gorgeous designer creations for every event. Indeed, Bollywood stars and industrialist wives can often be spotted draped in Ritu Beri Sarees at red carpet events.
According to Ritu Beri herself, her work is an honor as well as a challenge for her. She captures the cheerful and lively Indian culture in her Saree Designs and gives them a different lease of life. Her specialty lies in her traditional Indian wear, especially the bridal collections of lehengas and sarees.
The much touted bridal collection from Ritu Beri is designed in colorful fabrics with detailed and complicated zardosi, bandhni or chikan work. When it comes to materials, there is no holds barred for this designer. Cotton blends, satins, crepes, georgettes, silk and other luxe fabrics are used to tailor the exquisite bridal dresses. The heavily embroidered creations are further ornamented with sequins, rhinestones and even crystals.
Ritu Beri is also credited with introducing the Lehenga Sarees to the general public. Her collection of zari, mirror, stone, zardosi, kundan and pearl encrusted saree lehengas won her a lot of accolades. The romantic tones of the garments reverberate with echoes of bygone eras and yet they have a very contemporary touch to them as well. Also impressive is her collection of Salwar Suits. Made mostly out of crepe and crepe blend fabrics, the salwar sets are unparalleled. As with all her other designs, they too are heavily embroidered and of course have that all essential hint of westernized cuts that are perfect for the modern women’s sensibilities.
A little known fact about Ritu Beri is that she has a clothing line dedicated exclusively to children. Named ‘Baby Beri’, this range was launched by Akshay Kumar and caters to stylish kids who want their slice of designer wear.
Aside, from the ubiquitous zari enriched garments, Ritu Beri recently made headlines with her Autumn/Winter collection of 2010 which was a tribute to the brave Indian soldiers. The dynamic range featured a deadly combination of feminine flexibility with military inspired jackets, coats, metallic accents and gold embroidery on colors of military green, khaki, black, red and blue.
Ritu Beri Sarees style are defined by her urban chic look of flowy lines, pleats and ruffles with subtle detailing. The soft fabrics and elegant designs are what give her collections a different edge.