Archive for August, 2010
It is said that one is born to his job and this statement truly applies to Wendell Rodricks. How else would someone from the hospitality industry make it big in the world of fashion? A successful occupation in hotel management took a three sixty degree turn as Wendell Rodrick started off his career as a catering graduate but gravitated towards the glamorous world of fashion designing. He kick started his training in Los Angeles and Paris before he headed back home in 1988. The next two years were spent working for a number of high flying brands such as Garden Vareli and Lakme. Apart from all this he spent three years in researching the theme of the history of Goan costumes and his internship was at the National Costume Museum in Lisbon and the Museum at the Fashion Institute of Technology, New York.
Born in the village of Colvale in Goa, Wendell Rodricks has carved a niche for himself in mainstream Indian fashion with his collection of new and innovative looks. Given the fact that he still resides in his rural hometown, it is astounding that he still has control over quite a significant portion of the world of haute couture. So much so that he is the only Indian ever to be invited to IGEDO, the largest garment fair in the world and open the Dubai Fashion Week and display his garments there as well. It comes as no surprise when he is rated as one of the top 10 designers of our country.
Wendell Rodricks’ portfolio comprises of varied work such as lecturing on world costume history, fashion journalism, international advertising campaign stylings etc. His long list of accomplishments also includes acting. His television appearances include a part in the TV play True West and in films he has had roles in Boom in 2003 and more recently, a cameo in Fashion.
Ever since 1993 Wendell Rodricks has been a regular at prominent Indian fashion shows. Each fashion season is a witness to Rodricks’ unmatchable creativity as he comes up with stunning designs that leave spectators gaping. His innately Indian designer wear is inspired by the natural beauty around him. When it comes to Indian clothes, Rodricks has put forward his theory that the varied clothes in India are a result of numerous foreign influences. According to Rodricks’ research, our traditional dress, the sari, is a derivative of Athenian garments. The jubba-coat combo along with pajamas is a Kushan influence which was borne out during the rule of Kanishka almost two thousand years ago. Dresses like the Salwar Kameez and kurta are of course purely Moghul. The Huns of Central Asia introduced us to the long cloaks while Arabs brought in skirts and robes.
This Goa-based fashion designer was also the first to introduce TENCEL to Indian retailers. He is truly a master craftsman in his field of work and can be credited with giving the fashion world masterpieces which are timeless.
In the world of Indian Fashion Ritu Beri’s name is one which spells brilliance and success all at once. She is undoubtedly a rare combination of beauty with intellect along with a healthy dose of creativity that has made her a well known name in India as well as abroad. Her name is one which is synonymous with high end fashion catering to all occasions.
One of the most fantastic designers of our time, Ritu Beri is famous for her use of block prints and intricate motifs in her brand of designer wear sarees. Her stunning designs are a big hit with fashionable women who yearn to be draped in gorgeous designer creations for every event. Indeed, Bollywood stars and industrialist wives can often be spotted draped in Ritu Beri Sarees at red carpet events.
According to Ritu Beri herself, her work is an honor as well as a challenge for her. She captures the cheerful and lively Indian culture in her Saree Designs and gives them a different lease of life. Her specialty lies in her traditional Indian wear, especially the bridal collections of lehengas and sarees.
The much touted bridal collection from Ritu Beri is designed in colorful fabrics with detailed and complicated zardosi, bandhni or chikan work. When it comes to materials, there is no holds barred for this designer. Cotton blends, satins, crepes, georgettes, silk and other luxe fabrics are used to tailor the exquisite bridal dresses. The heavily embroidered creations are further ornamented with sequins, rhinestones and even crystals.
Ritu Beri is also credited with introducing the Lehenga Sarees to the general public. Her collection of zari, mirror, stone, zardosi, kundan and pearl encrusted saree lehengas won her a lot of accolades. The romantic tones of the garments reverberate with echoes of bygone eras and yet they have a very contemporary touch to them as well. Also impressive is her collection of Salwar Suits. Made mostly out of crepe and crepe blend fabrics, the salwar sets are unparalleled. As with all her other designs, they too are heavily embroidered and of course have that all essential hint of westernized cuts that are perfect for the modern women’s sensibilities.
A little known fact about Ritu Beri is that she has a clothing line dedicated exclusively to children. Named ‘Baby Beri’, this range was launched by Akshay Kumar and caters to stylish kids who want their slice of designer wear.
Aside, from the ubiquitous zari enriched garments, Ritu Beri recently made headlines with her Autumn/Winter collection of 2010 which was a tribute to the brave Indian soldiers. The dynamic range featured a deadly combination of feminine flexibility with military inspired jackets, coats, metallic accents and gold embroidery on colors of military green, khaki, black, red and blue.
Ritu Beri Sarees style are defined by her urban chic look of flowy lines, pleats and ruffles with subtle detailing. The soft fabrics and elegant designs are what give her collections a different edge.